Innovate and Learn Grant
Call for Proposal
Indigenous groups and ethnic minorities.
People living with disabilities
Women facing exploitation, abuse and/or violence
Space for political participation
Amount Funded142,295 EURO
Project Duration01 Sep 2018 - 31 Aug 2020
Remotivi, founded in 2010, is a centre for media and communication studies. Their vision is to promote a media culture that serves the public interest based on the principles of justice and equality. Working at the intersection of academic work and activism, Remotivi has been involved in conducting research, media literacy activities, advocacy and social movements. Issues have ranged from gender equality to media monopoly, from journalist unions to promoting civic cultures, from children’s media rights to media regulation.
As one of its works, Remotivi launched remotivi.or.id, the only Indonesian website dedicated to publishing critical essays and research reports on the political-economic, social and cultural aspects of the media industry and phenomena in the country. In addition, Remotivi responds to the digital era through video productions on YouTube to educate people, mostly the youth, in consuming media critically. These entail some of the unique aspects of Remotivi: not merely an ivory tower of scholars and activists but a sizable and engaged following in social media.
Remotivi has been involved in civil society through participating and establishing coalitions such as Independent Coalition for Democratizing Broadcast (Koalisi Independen untuk Demokratisasi Penyiaran), Friend for the Fair Information and Communication (Sahabat untuk Informasi dan Komunikasi yang Adil) and National Committee for Broadcasting Reformation (Komite Nasional untuk Reformasi Penyiaran).
To engage with a broader audience, Remotivi in 2014 created Frequency Belongs to the Public (frekuensimilikpublik.org), a campaign to raise awareness of citizen’s rights on TV. By the following year, Remotivi launched an Android app called Rapotivi to facilitate people reporting improper TV content.
In August 2014, Indonesia’s Independent Journalist Alliance (Aliansi Jurnalis Independen) bestowed the Tasrif Award for Remotivi’s work in advocating freedom of the press and freedom of expression.
The project Fair Representation Index is developing a marginalised group media representation index with the following objectives:
- To motivate media in raising awareness of the existence and rights of marginalised groups in everyday life;
- To map the pitfalls of journalism practices when covering issues of marginalised groups;
- To provide marginalised groups with adequate data and insight to strengthen their communications strategy.
Remotivi applies the following methods:
Research to develop the index, measuring the representation and presence of marginal groups in the news through content analysis through content sampling over 24 months;
Involve various marginalised groups as assessors of the media contents gathered;
Conduct an interview and a qualitative research to identify the key factors underlying the performance of the top performing media outlet.
To conduct a socialisation campaign through social media and offline discussions;
To conduct various media visits and editor discussions;
To involve marginalised groups in the campaign, facilitating their voices and helping them build connections with media institutions.
To release the index ranking during a launch event;
To publish the index online and a database of representatives from marginalised groups and experts who can be appropriate news sources;
To transform the index into a video essay in order to reach a broader audience.
Empowering the target groups
To empower the marginalised groups with a one-day capacity building workshop to improve their understanding of how communications and media relations work;
To convey how media representation and the index data relates to their condition, and help them decide future communication strategies.
The project aims to have the following impacts:
Improvement in the quantity and quality of marginalised group issues covered by the media;
Target groups know how to manage their strategies when interacting with media;
More engaged attitude of broader audiences with marginalised issues.